The Birmingham-based charity DriveSafe & StaySafe is seeking £5,000 in crowdfunding to help produce an animated video series for use in primary schools.
The charity is seeking support for ‘The Conies’, a family of traffic cones that deliver road and personal safety messages through their comic adventures.
The Conies were first unveiled last year and interactive games, teaching packs and merchandise featuring the characters are already being developed with the help of pupils and staff from schools across the West Midlands.
Now, in a bid to turn The Conies into a ‘household-name’, DriveSafe is seeking £5,000 of investment from the public.
The insurance company AXA has agreed to match-fund the amount raised through crowdfunding, to give DriveSafe a production budget of at least £10,000, sufficient for a first episode of The Conies – but the charity is hoping to raise more to enable more stories to be produced.
Fay Goodman, founder and managing director of DriveSafe & StaySafe, said: “The funding will enable us to improve the safety of children by engaging them in a fun-filled cone-shaped world where adorable characters get involved in adventures and road signs come to life.
“Children no longer have icons from the past such as Tufty the Squirrel and the Green Cross Code Man to help educate them in road safety. The Conies are ready and waiting to fill that gap.
“We are inviting pupils, teachers and parents from schools wherever based to join DriveSafe and help our exciting initiative grow quickly.”
To pledge support for The Conies project, head to their crowdfunding page.