Competition encourages children to ‘Walk the Seasons’

11.01 | 12 February 2018 |

Image: Living Streets

School children are being encouraged to design badges as part of an annual competition to promote Living Streets’ walk to school challenge.

Living Streets campaigns to get people of all generations to enjoy the benefits of walking. Among its initiatives for children is ‘WOW’, a year-round challenge which rewards those who walk to school at least once a week with collectable badges.

Pupils can also record how they get to school on the WOW Travel Tracker, while teachers receive monthly curriculum-aligned learning resources and assembly presentations to help children develop healthy lifelong habits.

Living Streets says WOW can increase walking rates by 23% – with a corresponding drop in car use.

The theme for the badge competition is ‘Walk the Seasons’. The brief calls for designs that reflect a year’s journey through autumn, winter, spring and summer – bringing to life what pupils see across the year on their walk to school.

The 11 winning designs will be turned into more than 400,000 WOW badges. Winning entries will also receive WOW resources up to a value of £500 for the winning schools, a WOW badge winners trophy and a bespoke school gate banner.

The closing date for entries is Friday 16 March – click here for more information.


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