Cornwall Council’s road safety team is running a motorcycle awareness raising campaign featuring real local bikers.
The campaign has been inspired by feedback from the council’s motorcyclist consultation group, and targets motorcycle collision clusters.
Seven images of real riders have been chosen to reflect the diversity of the riding community. The real names and home towns of the bikers are used to underline the local relevance of the message.
The campaign is running on billboards, petrol pump nozzles and bus shelters.
John MacNeill, project co-ordinator, said: “As a rider myself it’s great to have been able to run a campaign which personalises motorcyclists."
The campaign runs until the end of the first week in October. For more information contact John MacNeill on 01872 327308.