Croydon’s road safety team has launched a publicity campaign to highlight the issue of adult pedestrian casualties, and to encourage drivers and pedestrians to look out for each other.
The campaign is based on a ‘shared responsibility’ approach to improving pedestrian safety.
It comprises three creative treatments highlighting the issues of alcohol-impaired pedestrians, pedestrians in a hurry and not paying sufficient attention, and pedestrians not being visible to drivers at night.
The campaign was developed by the road safety communications consultancy Stennik in consultation with a number of road safety teams. It follows a report published in 2013 by PACTS and Road Safety Analysis which looked at the issue of pedestrian safety.
The report, ‘Stepping Out’, highlighted that 68% of all pedestrian casualties are adults and suggested the highest risk period for adults is weekend evenings, after consuming alcohol. The report also suggested that separate safety measures and interventions are required for adult and child pedestrians.
The campaign is running on buses across Croydon for the four-week period 6-31 January inclusive.
For more information about the Croydon campaign contact Johnny Hoskin from Croydon’s road safety team.
For more information about the cost of participation etc contact Sally Bartrum at Stennik on 01379 650112.