The cycling charity CTC has rebranded and is now known as ‘Cycling UK’ or ‘we are Cycling UK’.
The charity, which describes itself as Britain’s oldest transport organisation, hopes the rebrand will ‘help more people, from any background, enjoy the gift of cycling’.
Alongside the rebrand on 5 April, Cycling UK published a short video (featured) in which chief executive Paul Tuohy sets out his vision for the charity in the years ahead.
In the video, Mr Tuohy explains: “Our ambition is to take the centre ground in the UK as the go-to organisation – the one stop shop. If you ride a bike, we’ve got your back.”
Founded in 1878 with the objective to promote, assist and protect the use of all cycles on public roads, it became known as the Cyclists’ Touring Club in 1883.
A statement on the Cycling UK says: “For some years our members have been telling us the name Cyclists’ Touring Club needs updating.
“It appeals to one of our many audiences – touring cyclists – but can seem confusing in other contexts. It can be a stumbling block for, amongst others, transport campaigners, planners, politicians, off-road cyclists, and newcomers to cycling.
“There’s a disconnect between our name and what we’re doing outside of touring cycling. It can limit us when we’re trying to get more people to join us on our local rides, when we’re trying to get media attention, or when we’re trying to secure funding for cycling.”