The DfT has launched a new strand of its Safer Transport campaign, focussing specifically on the safety of car drivers.
First launched as lockdown measures began to ease, the Safer Transport campaign aims to communicate the Government’s Covid-19 travel guidance, highlighting what people should do if they need to travel.
It sets out that if people have to travel for work, they should first consider cycling, walking or driving – to help ensure there is enough capacity for those who need to travel on public transport to do so safely.
With traffic levels returning to pre-lockdown levels, the latest strand of the campaign targets the safety of car drivers, providing information and advice for before and during journeys.
Before setting off, the campaign encourages drivers to check their vehicles – including tyres, oil, fuel and water. It also recommends planning the route and where to park.
During the journey, the campaign messages are:
- Don’t drive tired – take regular breaks
- Watch out for new road layouts and more cyclists and walkers
- Drive at a safe and legal speed
- Don’t use your mobile phone at the wheel
- Avoid the busiest routes and times like rush hour
The campaign also encourages those with a six-month MOT extension to book an early test to make sure their vehicle is safe to drive.
The Safer Transport campaign includes a suite of assets for local authorities and others to share on digital channels, using the hashtags #TravelSafely and #StayAlert.
The campaign toolkit, which will continue to be developed as the situation evolves, can be accessed via the Government website.