Norfolk Constabulary is using a Porsche Cayman GT4 to break down barriers with young drivers and help officers deliver road safety advice.
The vehicle has been loaned for a two-year period by the Lind Trust, a charity which supports the development of young people in Norwich and Norfolk.
Complete with police livery and interior blue lights, the vehicle will be at the forefront of the Force’s engagement with young drivers, under the #Porsche999 hashtag.
Norfolk’s chief constable Simon Bailey hopes the GT4 will help the force engage with ‘hard-to-reach groups’ by acting as a conversation starter.
Young drivers are disproportionately represented in fatal and serious collision statistics in Norfolk, as is the case nationwide. Over the last five years, 61 young drivers have lost their lives in the county, while 504 have suffered serious injury.
The GT4 will be used at events such as the Royal Norfolk Show and taken to areas where car enthusiasts and young people are known to gather. It will also visit schools and colleges throughout the county.
Chief constable Simon Bailey said: “Engagement and education are vital elements of the work on road safety undertaken by roads policing officers. I’m confident the use of the Porsche will help break down barriers and enable officers to speak with young drivers and provide road safety advice.
"The GT4 will certainly attract a lot of attention – but that’s the whole idea. We hope the car will act as a conversation starter, which gives us the opportunity to engage with people, but more importantly those hard-to-reach groups like young drivers, and offer practical advice as well as describing what can happen when things go wrong.”
Graham Dacre, from the Lind Trust, said: “This is an important initiative to be involved in. The Porsche GT4 is every young driver’s dream and it will be a talking point in their world; I can see them responding well to this initiative.”
The #Porsche999 campaign will run alongside other young driver initiatives in Norfolk, including the Police and Crime Commissioner’s #Impact campaign and a young driver education presentation which is delivered in schools.