The Dorset Road Safe partnership has launched an £800,000 yearlong, ‘zero tolerance’ enforcement and publicity campaign in a major push to improve Dorset’s poor casualty reduction performance.
Under ‘No excuses’, a dedicated team of police officers and support staff will carry out a daily, intelligence-led, mass enforcement programme on selected routes, aimed at specific road user groups and known poor driving behaviours.
The enforcement will be supported by carefully targeted publicity with built-in evaluation.
Funding for the additional enforcement comes from payments received by drivers and riders who are offered the option of attendance at an education referral session in lieu of points and a fine. Offences that may qualify for the referral option include mobile phone use and other distractions.
Robert Smith, Dorset’s road safety manager, said: "We are trying to get the message out that it’s not the roads that are dangerous – it’s the behaviour and attitude of a significant minority.
"Road safety is everyone’s responsibility, so we are cracking down on bad, careless and irresponsible driving but offering an education incentive for some.
“Our intelligence tells us that almost all our KSI casualties are local people crashing on local roads and almost all involve driver or rider error."
For further information contact Robert Smith on 01305 224680.