News of Dorset Road Safety Partnership’s recently launched ‘No Excuse’ campaign has reached ‘across the pond’ with features in several US newspapers including the New York Times.
One of the project’s objectives is to improve driver behaviour and attitude by implementing and publicising a targeted roads policing presence to make drivers think the risk of ‘getting caught’ for a range of driving offences is now much greater.
In the first 6 weeks of the project, the dedicated enforcement team has detected a staggering 2,300 offences.
The New York Times sent its London-based reporter out with one of the police patrols and her report appeared in the paper on 19 February. Click here to read the article.
Robert Smith, Dorset’s road safety manager said: "We measure the value of free publicity for all our projects and this one looks like generating the greatest ever as it also included national TV coverage in the UK."
For more information contact Robert Smith on 01305 224680.