The annual Tyre Safety Month campaign gets underway today, with a musical theme designed to remind British motorists to ‘get down and check their tyres’.
Organised by TyreSafe, the annual event takes place across October and this year ask motorists ‘when did you last get into the groove to do a tyre tread depth check?’.
Statistics published by TyreSafe suggest that more than half of drivers are driving on ‘poorly maintained or defective’ tyres – with 57% of tyres under-inflated and 27% already illegal when they are replaced.
DfT statistics show that tyre-related incidents cause around 1,000 casualties a year – nearly 200 of which are killed or seriously injured.
As part of Tyre Safety Month 2019, which uses the hashtag #TyreChecks on social media, TyreSafe is inviting motorists to create their own album covers and song titles to promote the importance of tyre safety.
TyreSafe has also produced a ‘pop-tastic’ video to support the campaign (featured above), which can be found on the charity’s YouTube channel.
TyreSafe is calling on all drivers to check their tyres regularly – not just in October, but throughout the year.
Stuart Jackson, chairman of TyreSafe, said: “This year’s theme for Tyre Safety Month is all about engaging with drivers.
“The underlying message is a serious and important one but with the scope for creativity in sharing the message, there’s no reason it can’t be fun to be involved. No need to feel Under Pressure – just Tune Into Tyre Safety.”