TTC Group is launching a campaign to try and reduce the number of people killed while driving for work.
TTC says that more than 30 people die every week on UK roads, a third of whom are driving for work. These include bus, coach and truck drivers, and motorists travelling to and from meetings and appointments.
Most of these deaths and injuries are “entirely preventable,” according to Des Morrison, managing director of the TTC Group, which educates 300,000 road users nationwide every year.
TTC is launching a national campaign as part of 2014 Road Safety Week (17-23 Nov) urging everyone to “work together” to cut the tragic toll.
Des Morrison says “educating motorists is the answer to curb the devastating road death and injury toll”, and is calling on employers to “do more” to train employees to reduce the “unacceptable” accident rate.
He is also urging motorists to adopt the “COAST” road safety principles: Concentrate, Observe, Anticipate, Space and Time.
Des Morrison said: “Road Safety Week should encourage us all to concentrate and improve our driving skills. If we can learn to adopt the COAST strategy, it may save some lives. Virtually all road crashes involve human error and are avoidable.”