Enfield Council has launched a campaign in conjunction with the Metropolitan Police to tackle an 18% increase in the number of motorcycle and scooter riders injured on the borough’s roads.
The campaign, which launched on 20 March, encourages drivers to "take another look" for motorcyclists and scooter riders before pulling away at junctions and conducting other manoeuvres.
The campaign poster features motorcycle instructor Rick Amos, who died in an accident in Luton in 2004, on his motorcycle.
Cllr Chris Bond, Enfield Council’s cabinet member for environment, said: "85 motorcycle or scooter riders were injured or killed in Enfield in 2010, an increase of nearly a fifth. The sad fact is that most of these accidents could have been avoided and we want to make our roads safer by encouraging motorists to take a closer look around them before carrying out a manoeuvre.”
To support the campaign the Metropolitan Police have run two Bike Safe workshops to encourage safer riding and there will be a motorcycle awareness drive in Enfield town centre, attended by the London Ambulance Service and a police motorbike unit, on 31 March.