Road safety professionals have gathered in Birmingham today (15/03/12) to discuss how to evaluate the outcomes of their projects, to help them effectively target limited road safety resources.
The 2012 RoSPA Road Safety Seminar, titled Practical Evaluation Skills, aims to help local authority RSOs and other road safety professionals get to grips with effective evaluation.
Presenters include professor Stephen Stradling, Edinburgh Napier University, and Shaun Helman, principal psychologist at TRL, who will outline how ‘before and after’ studies can be designed and conducted.
Kevin Clinton, RoSPA’s head of road safety, will introduce delegates to the new Road Safety Observatory, which will enable information to be shared about road safety issues, and how to address them.
Lindsey Simkins, RoSPA’s road safety research and evaluation officer, and Elizabeth Knight, road safety manager at the London Borough of Hounslow, will give an update on the Road Safety Evaluation website and E-valu-it toolkit.
Kevin Clinton said: “At a time when there is significant pressure on road safety budgets, the importance of evaluating the effectiveness of projects has never been seen more clearly. Having properly defined aims and objectives for road safety interventions, and then properly evaluating the outcomes, is crucial if limited resources are to be put to the best use. A key aim of today’s seminar is to help road safety professionals to develop their evaluation skills.”
In addition to presentations, the seminar will include a series of practical workshops to help delegates get to grips with writing evaluation questions, setting aims and objectives and producing a logic model, planning and piloting an evaluation and running focus groups.
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