The Government has cut spending on road safety campaigns from £19 million in 2008/09 to just £4 million in 2011/12, a freedom of information request by the IAM has revealed.
According to the IAM, the DfT is planning to spend £3.7 million on road safety in the 2012/13 financial year. This will include £53,000 spent on cyclist safety; £78,000 on child and teenager road safety; £50,000 on research into young drivers; £1.275 million on motorcycle campaigns; and £1.685 million on drink drive campaigns.
The IAM highlights that every fatal road collision costs the UK £1.7 million, and in 2011 the total cost of fatal road collisions stood at £3.2 billion.
Neil Greig, IAM director of policy, said: “Right across the public sector road safety is being cut too hard and too quickly, despite the huge returns on investment. One life saved saves the economy £1.7 million.
“£53,000 is a derisory amount to spend on national cycle safety campaigns. Until we have the right roads infrastructure in place, publicity and education campaigns are one of the few tools we have to help us save cyclists lives.
“£78,000 for children’s safety campaigns is virtually insignificant. If the Government is serious about safety for these groups, these amounts must be increased.
“The successful drink driving and biker campaigns have raised awareness of these issues and they both appear to be working. The Government needs to match that kind of expenditure and take the safety of children and cyclists seriously.”