Scotland’s 2018 festive drink-drive campaign is designed to highlight the criminal and personal consequences of being found guilty of the offence.
Launched on 27 November by the Scottish Government, Road Safety Scotland and Police Scotland, the campaign says that even one drink before driving can have devastating consequences.
A survey published to mark the campaign’s launch shows Scots believe the ‘top consequences’ of a drink-drive conviction are losing their licence (81%), a criminal record (80%) or points on their licence (80%).
However, other ‘very real’ and ‘personal’ consequences – such as a prison sentence (64%), having your car confiscated (47%), losing your job (50%) and causing conflict in a relationship (45%) – are not as ‘widely considered’ by drivers.
According to Police Scotland, many respondents also stated they would feel less likely to trust someone with a drink-driving conviction, as they view offenders as ‘unreliable’ and ‘criminals’.
Ash Denham, Scotland’s minister for community safety, said: “The consequences of drink-driving can be life changing and unfortunately there is a persistent minority of drivers who continue to ignore the law.
“A drink-driving conviction can be devastating, with significant criminal, personal, social and employment consequences.”
Assistant chief constable Mark Williams, Police Scotland, said: “As we move into the festive party season, our campaign reinforces the message that ‘the best approach is none’, reminding motorists that even if you’re slightly over the limit, in the eyes of the law you are a drunk-driver and a criminal.
“I am urging people to plan ahead. Think about how you’re going to get home and don’t forget about the impact alcohol can still have the morning after.”
The campaign uses hashtags #dontriskit and #dontdrinkanddrive – with resources available to download via the Don’t Risk It website.