A short film launched as part of a campaign targeting uninsured young drivers has received more than 760,000 views on YouTube.
The video, part of the ‘Gone in seconds’ campaign, highlights the consequences of driving uninsured and carries the message ‘don’t lose your car, your friends, your freedom’.
The film tells the story of an uninsured young male driver on a night out with friends, when he is pulled over by a police car equipped with ANPR (automatic number plate recognition). The police seize the car, much to the annoyance of the driver’s girlfriend and two other passengers who have to make their own way home.
The campaign was launched by the Motor Insurer’s Bureau (MIB)* in September in response to an increase in the number of claims from collisions involving uninsured drivers.
The MIB says a decade of declining levels of uninsured driving since 2005, when police were granted powers to seize vehicles, had seen the level of uninsured driving reduce by 50%. However, this figure is now on the rise, and between July 2014 and July 2015 the MIB is reporting a 10% increase in the number of claims involving uninsured drivers.
The campaign microsite highlights the consequences of driving without insurance and provides tips to help drivers get the best deals on insurance cover.
Ashton West, chief executive at MIB, said: “Our biggest concern is getting the message across to drivers under the age of 30.
“We know that for these drivers, their car is an important part of their social life and gives them credibility. The Gone in Seconds video tackles these issues and the role of the police in seizing uninsured cars.
“Worryingly, this year we have seen the number of claims to MIB rising week on week. Every year, thousands of people are injured and killed by uninsured drivers. They pose a real threat to other motorists and road users. To address this, we are working proactively with police forces across the UK.”
*Motor Insurer’s Bureau (MIB)
The MIB aims to reduce the level and impact of uninsured driving by working closely with partners across government and the insurance industry. The Bureau provides compensation to innocent victims involved in accidents with drivers who have no insurance, or who failed to stop.
The Motor Insurance Database (MID), introduced in 2001, is the only central insurance record of more than 37 million vehicles in the UK. The MID supports a range of users entitled to different levels of information about insured vehicles, including the police, solicitors, the DVLA and the public. All drivers can check their vehicle is recorded on the MID for free.