An animated film reminding young riders that proper riding kit is a safety essential is now available free of charge to road safety officers.
The film has been produced as part of the ‘Spot the Difference’ campaign, which was created by Safer Roads West Yorkshire and also includes a poster and leaflet. The campaign features a young rider and special effects make up to highlight the safety difference between wearing proper motorcycling kit and casual clothes.
The campaign was initially used with young riders across west, east and south Yorkshire through CBT centres, schools and colleges, before being made available to RSOs across the UK.
Click here to download the campaign resources from the Road Safety GB online shop.
For more information contact Dave Glanville, projects officer for Safer Road West Yorkshire, on 01132475804.