A campaign launched in County Mayo, Ireland, is encouraging people to download an App which prevents drivers from receiving text messages while driving.
The ‘Safe Texting’ campaign is urging drivers to download ‘iZUP Lite’ – a text blocking solution which helps prevent drivers from becoming distracted by their mobile phones.
iZUP Lite uses GPS to determine if you are driving or not and contains a customizable auto-reply feature that immediately notifies callers that the recipient is driving and will respond to the text when the trip is complete. The App also blocks access to popular social networking and email applications.
The campaign targets all drivers, but pays particular attention to young drivers who are more easily distracted and susceptible to taking risks than older drivers.
Noel Gibbons, Mayo’s road safety officer, said: “We need to change the attitudes in our society towards texting and driving. Any distraction while driving is disturbing, including calls on mobile phones, but texting is really taking it to a much more serious level.”
For more information contact Noel Gibbons on 0877870055.