GEM Motoring Assist, the road safety organisation and breakdown cover provider, is celebrating 80 years of road safety campaigning.
Since its formation in 1932 the company has been a road safety champion and continues to be committed to road safety today.
As well as supporting activities including conferences, award schemes and research, GEM supports national and local road safety campaigns, donating equipment for training, assessment and vision screening, and produces road safety leaflets and videos.
David Williams MBE, chief executive of GEM, said: “The legend has it that our founder was involved in a ‘near miss’ with a young man in a sports car in 1932 and in response, a group of friends formed a club to encourage ‘care, courtesy and concentration’ on the roads… and so the Company of Veteran Motorists was born.
“There have been many motoring changes in our 80 years and we have played our part. From drink driving and motorway speed limits to lighter evenings and driving with pets, we have moved with the times, but our aim is still the same: to keep motorists as safe as possible on the road.”
To mark the occasion, GEM has sourced vintage cars from each decade of the last 80 years, and will be taking them for a test drive around Newhouse Estate in Wiltshire.
For more information contact Caroline Fosbury or Katie Murphy on 08453 700 771 / 773.