GEM Motoring Assist has praised the impact of Project EDWARD, saying it managed to strike a chord ‘far beyond the road safety sector’.
Organised by TISPOL, the inaugural ‘European Day Without A Road Death’ took place last Wednesday (21 Sept) and was supported by a number of UK organisations, including Road Safety GB.
On the day itself, the campaign hashtag #ProjectEDWARD trended on Twitter, making the initiative one of the most talked about things in the UK. TISPOL says tweets involving the hashtag reached more than 11 million people
The event was financially supported by GEM and, as part of the initiative, GEM’s road safety officer, Neil Worth, participated in a TISPOL seminar in Brussels. He addressed an audience of policymakers, road safety professionals and police chiefs, speaking of GEM’s whole-hearted support for the event and the concept of casualty reduction targets.
Neil Worth said: “Targets give meaning and direction to road safety work. We have something to aim for, and can consolidate and combine our efforts much more effectively when we have something to work towards.
“I know this is the view of most road safety practitioners, and I hope our efforts on Wednesday will help Government recognise the value of targets, and once again make them part of an overall casualty reduction strategy.
“We set out to make one day without death on Europe’s roads. That was always going to be a very challenging task, and I know that there were some fatalities. So I cannot describe Project EDWARD as ‘a success’ in that regard.
“But as a way of raising awareness and striking a chord far beyond the road safety sector, I think Project EDWARD was a runaway success and am excited about involvement in future events.”