A new social media campaign has been launched in Wales to raise awareness of the vulnerability of the country’s motorcyclists.
‘Now You See Him, Now You Don’t’ has been developed on the back of statistics published earlier this month which show that although motorcyclists only accounted for 0.7% of traffic in Wales in 2016, they represented 23% of all killed and seriously injured casualties.
In total, 22 motorcyclists were killed on the country’s roads in 2016 – three fewer than the previous year.
Backed by the Wales Motorcycle Safety Group and road safety practitioners, the campaign will see Road Safety Wales’ partners sharing a graphic to remind all road users of the risks faced by motorcyclists.
Road Safety Wales says reducing motorcycling casualties is a key priority and raising awareness of the increased level of risk experienced by powered two wheel riders is one of the measures being used to achieve this.
Susan Storch, chair of Road Safety Wales, said: “Although motorcycle casualties are down 12% on the previous year, unfortunately we are not seeing the reduction that we would like.
“As road users, each of us has a responsibility to reduce our own road risk and to recognise the vulnerability of others.
“We are all acutely aware that, even though a motorcyclist may not be at fault, their vulnerability invariably means that they suffer more serious injuries in a collision.
“Through the use of social media, Road Safety Wales partners will be sharing the image to remind all road users that motorcyclists are exposed to greater risk on the roads.”