Hampshire’s road safety team has launched a campaign urging motorists not to use mobile phones.
Reminders of the dangers of texting or calling while driving will be aired on the county’s radio stations while posters will be displayed at hospitals, businesses and cinemas.
Hampshire County Council developed the 12-week campaign after it was revealed that the number of drivers caught using phones illegally has increased – despite tougher penalties.
A report by the Transport Research Laboratory showed 2.6% of drivers were using hand-held mobile phones in 2006. This fell in 2007 to 1.4% after the introduction of tougher penalties, but had increased to 2.8% by 2009.
The new radio adverts involve a call interrupted by a mother distressed about her daughter being in a collision caused by the distracted driver.
Ernest Sage, road safety manager, said: “The increase in drivers using mobiles is very worrying. Even careful drivers can be distracted by a phone call or text message and that split second lapse in concentration could result in a crash.
For more information contact Charlotte Tilling.