A road safety initiative targeting young drivers, which was conceived in Devon, is today being launched in Dorset.
The Honest Truth is a partnership initiative between road safety officers, the police, fire and rescue services and approved driving instructors. The partnership’s mission is to reduce casualties among young drivers.
The Honest Truth was developed in 2009 following a fatal collision in South Devon in which three young people lost their lives.
Using the strapline ‘Small changes save lives’ the Honest Truth sets out to encourage new drivers to make one small change and pass it on to others in vehicles in which they are driving or travelling. It includes a resource pack to help ADIs deliver road safety messages to young learner drivers.
There are currently more than 900 ADIs participating in the scheme which is being delivered in Devon, Cornwall, Hertfordshire, Swindon, Wiltshire, Cumbria, Staffordshire and Nottinghamshire.
Kate Underhill, road safety manager at Dorset Fire and Rescue Service, said: “This international initiative was designed by the Devon Road Safety Partnership following the death of three young people.
“We have adopted it in Dorset as a new way of connecting with our young road users to support our Safe Drive Stay Alive and Dying to Drive presentations.
“The lifesaving messages this award winning programme allows us to deliver are not new, but working with driving instructors we can deliver them in a brand new way.”
The Honest Truth will be presented to delegates at the 2014 National Road Safety Conference in Brighton (25-26 November), in the session focusing on partnership working.