The ‘Zoo Song’ aims to encourage pupils to adopt safe behaviours when using the roads by raising awareness of the The Honest Truth messages among children and their parents.
The Honest Truth was originally conceived in 2009 following a fatal collision in South Devon which claimed the lives of three young people. The campaign, which is now a charity, sees police, fire and rescue, local authority and approved driving instructors working together to help reduce the number of young people being killed and seriously injured on the roads.
The campaign, which uses animal behaviours and imagery to portray the dangers of a variety of risky behaviours, is now running in Cornwall, Wiltshire and Swindon, Dorset, Essex, Somerset, Staffordshire, Cumbria, Nottinghamshire, Kent, Hertfordshire, Shropshire, Norfolk and North Yorkshire.
Following its success in reaching out to new and emerging drivers, The Honest Truth team is now hoping to bring "life-saving messages" to a younger age group.
The official launch of the Zoo Song takes place today at Willand Primary School in Devon.