i-Travel coming to doorsteps in York

12.00 | 29 April 2013 | | 2 comments

More than 12,000 homes in the north of York could benefit from free sustainable travel advice during the most extensive door-to-door exercise ever carried out by City of York Council.

From May 2013, travel advisers will be on hand to provide tailored travel advice in the Rawcliffe and Clifton wards to encourage residents to consider using more sustainable and active modes of transport including walking, cycling, public transport, car sharing and smarter driving.

The advisers will provide information such as bus and cycle maps, and offer personal ‘challenges’ for individuals to try out a new form of sustainable transport. Participants will also receive incentives such as a pedometer, free bus taster ticket or a bike health check to help them on their way.

Supported by the council’s four-year i-Travel York initiative, made possible by £4.6 million of Government funding which the council successfully bid for in 2011, the campaign specifically targets the northern quadrant of the city where there are high numbers of short car trips to employment and retail destinations.

Cllr Dave Merrett, cabinet member for transport, planning and sustainability, said: “We encourage all residents living in this area to take advantage of this free service, set up to help with everyday travel needs.

“By encouraging even more people to walk, cycle, use public transport, or car share across the city, this will help to reduce congestion, improve health and increase economic growth in the city.

“As part of our i-Travel York programme, we are aiming to increase levels of cycling by 20% and walking by 10% by 2016. We are also working towards increasing bus usage by 20% by 2015.”

Click here for more information.


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    I would have thought it was obvious, or maybe I’m wrong?

    Sustainable means what sort of transport will be available to use when resources run out. No oil, no petrol then ride your bike or walk. However when we do finally run out of resources I think we will have much bigger issues to deal with as the world will be a completely different place?

    On the other hand it can cost an absolute fortune to produce a sustainable mode of transport that could take years to re-coup the original expenditure.

    Stuart Rochdale
    Agree (0) | Disagree (0)

    Could someone please explain to me what ‘sustainable’ means in the context of road transport? Does it mean that a mode of transport makes more than it costs, or does it mean the exact opposite? I’m very confused, so could somebody that promotes sustainable transport please help as they will be certain to know the answer?

    Duncan MacKillop, Stratford on Avon
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