More than 12,000 homes in the north of York could benefit from free sustainable travel advice during the most extensive door-to-door exercise ever carried out by City of York Council.
From May 2013, travel advisers will be on hand to provide tailored travel advice in the Rawcliffe and Clifton wards to encourage residents to consider using more sustainable and active modes of transport including walking, cycling, public transport, car sharing and smarter driving.
The advisers will provide information such as bus and cycle maps, and offer personal ‘challenges’ for individuals to try out a new form of sustainable transport. Participants will also receive incentives such as a pedometer, free bus taster ticket or a bike health check to help them on their way.
Supported by the council’s four-year i-Travel York initiative, made possible by £4.6 million of Government funding which the council successfully bid for in 2011, the campaign specifically targets the northern quadrant of the city where there are high numbers of short car trips to employment and retail destinations.
Cllr Dave Merrett, cabinet member for transport, planning and sustainability, said: “We encourage all residents living in this area to take advantage of this free service, set up to help with everyday travel needs.
“By encouraging even more people to walk, cycle, use public transport, or car share across the city, this will help to reduce congestion, improve health and increase economic growth in the city.
“As part of our i-Travel York programme, we are aiming to increase levels of cycling by 20% and walking by 10% by 2016. We are also working towards increasing bus usage by 20% by 2015.”
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