The road safety profession should aim to reduce the death toll on UK roads to 1,000 a year by 2020, saving 1,000 lives over the period, according to a new strategy published by the IAM.
With the vast majority of crashes caused by human error and lapses in concentration, the IAM believes that tackling driver and rider behaviour is the key to cutting road deaths. According to the IAM, cars don’t cause crashes, drivers do.
The key focus of the strategy is to target road users at highest risk – young drivers, older drivers, motorcyclists, business users and cyclists.
Simon Best, IAM chief executive, said: “Cars and roads are getting safer so it’s time to concentrate on the driver by improving their skills and behaviour. Over the decade we will work with around 200,000 road users through education and coaching on driving, riding, cycling and commercial driving.
“As the government looks to publish its road safety strategy we believe that over 1,000 lives can be saved in the next decade by continued partnership between government, local authorities, enforcement agencies and education bodies.
“But 1,000 deaths is still a tragically high figure. Everybody needs to work together to reduce it further. For example, insurers should offer discounts to young drivers who have taken more training after their test.
“Equally, every individual has to take responsibility for their own road risk, whether that is taking the initiative to improve their driving through further training, or simply taking a bit more care.”
For more information contact IAM press office on 020 8996 9777.