Initiative to help young children learn road safety basics

09.07 | 20 February 2020 | | 1 comment

Ahead of its first ‘Beep Beep! Day’ of 2020, Brake is calling on educators of young children to help spread key road safety messages among the children they are involved with.

Now in its 17th year, the ‘Beep Beep! Day’ initiative encourages nurseries, playgroups, infant schools, children’s centres and childminders to host road safety related activities for children aged between 2-7 years.

The first Beep Beep! Day of 2020 takes place on 18 March, with digital resources available free-of-charge.

Educators also have an option of buying a low-cost ‘bumper pack’ full of additional activities, including colouring postcards, stickers and certificates for every child.

Last year, Brake partnered with award-winning animation studio Aardman so all resources feature characters from popular children’s series Timmy Time.

The road safety charity hopes the event will also raise awareness among parents and the wider community about the importance of protecting children on roads.

Dave Nichols, community engagement manager at Brake, said: “Anyone who has or works with young children will tell you how wonderful they are at absorbing new information and wanting to share that with anyone who will listen. 

“Children are never too young to start learning about road safety and these vital messages will stay with them for life. This project gives them a voice to call on grown-ups to use roads safely too and ensure we can all enjoy safe and healthy journeys, wherever we live.”



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    I think we all agree, the younger children start to learn about road safety the better. I notice in the article Brake are encouraging nurseries, playgroups, infant schools, children’s centres and childminders to host road safety activites, is there any help funding wise for these people to do what was always the job of road safety departments?

    Road Safety Education, was always the job of Road Safety Departments until budgets were savagely cut back in the recession. I keep hearing about the millions of pounds being pumped into cycle training which is great, but have we forgot about the younger children Brake are saying need educating road safety wise.

    In the past, children were given plenty of actual reflective eductational resources which did focus their minds on the subject. Question is do paper resources produce the same results, or are we just looking for the cheaper options!

    Reflective Stickers, Badges, Clip On’s and Slap Bands are all still available, but are all obviously more expensive than printed paper resources.

    Mike Hancox MD Colan Ltd

    Mike Hancox, Warwick
    Agree (1) | Disagree (0)

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