A new film has been published, which uses ‘mindfulness’ in an attempt to improve road safety among young drivers in Sussex.
The council points to stats which show one in five young drivers aged 17-19 years are involved in a police reportable collision – with failure to look properly linked to emotional or physical distraction being the biggest collision factor for young drivers in Sussex and nationwide.
Keith Baldock, Brighton and Hove’s road safety officer, said: “Research suggests that mindful driving can improve driver awareness and increase driver safety.
“The film is being shown to young people as part of driver awareness courses and within schools and colleges, to get the across the message to young drivers to be less distracted when behind the wheel.
“The aim is to introduce the concept of mindfulness to drivers in order to give them a tool to ensure that they are able to fully engage with the road environment when driving.”
Key issues covered in the film include the risk of distraction by mobile phone, passengers, music and emotional issues such as having an argument with a partner while driving.
The film also covers road awareness including approaching a junction and being aware of other traffic and pedestrians.
Keith Baldock concludes: “We called in lots of favours and relied on goodwill from local people willing to help us make this public service film.
“The voiceover is by Jon Briggs, the original voice of Siri and the Weakest Link, and the film also features a number of local actors and music from Nxrth Road, a Brighton-based music producer.”
For more information visit the campaign website.