Leveraging social media to promote road safety

12.00 | 1 July 2013 | | 1 comment

The latest confirmed presentation for The National Road Safety Conference 2013 will explore how social media can be used to promote healthy debate and public engagement with regard to road safety.

The 2013 National Road Safety Conference will take place in Harrogate (13-14 November) and is being hosted by Road Safety GB Yorkshire and Humberside Region. The event is co-sponsored by Colas, AA DriveTech and FirstCar.

Mick Say is the founder of the Online Marketing Academy which incorporates the Web Business Builder, a UK-based website design and digital marketing agency. He is an experienced internet marketing strategist, skilled in website development, eCommerce, search engine optimisation, social media and all aspects of new digital marketing related to building a business or brand online.

His presentation will look at how the internet has evolved, and why absence from social media and digital marketing encourages negative road safety content and sentiment to permeate the web.

Mick will demonstrate how social media can be leveraged to project and amplify positive road safety messages which “swamp” negative chatter with healthy debate and general public engagement.

He will demonstrate in (laymen’s terms) how to unite all current public facing road safety online resources with a new easy to manage “Super-Digital-Strategy” capable of raising the profile of road safety within today’s restrictive budget and security sensitive climate.

Click here for more information about the conference, or contact Sally Bartrum or Nick Rawlings on 01379 650112 for more information.


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    Brilliant subject – we are currently organizing an audio & film festival for the UN Day for the Disabled on the 3rd December 2013 to highlight the issues of ‘How does a blind person cross a road’ and we are going to use social media to help with the campaign.

    The key issues are outlined on this BBC Radio 4 Intouch program http://www.bbc.co.uk/programmes/b01qm4pw and in this short video I did of an informal crossing in my home town of Leek http://www.youtube.com/watch?v=kBtqG91S9DM .

    We aim to have short films and audio clips for people to watch during the day using social media on peoples phones, computers and tablets. I spoke with Road Safety GB today about it and am in the process of sending in the draft working paper tonight and we would appreciate any help, assistance and cooperation from as many people and organisations to make this day a success.

    Sarah Gayton Leek Staffordshire
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