The latest confirmed presentation for The National Road Safety Conference 2013 will explore how social media can be used to promote healthy debate and public engagement with regard to road safety.
The 2013 National Road Safety Conference will take place in Harrogate (13-14 November) and is being hosted by Road Safety GB Yorkshire and Humberside Region. The event is co-sponsored by Colas, AA DriveTech and FirstCar.
Mick Say is the founder of the Online Marketing Academy which incorporates the Web Business Builder, a UK-based website design and digital marketing agency. He is an experienced internet marketing strategist, skilled in website development, eCommerce, search engine optimisation, social media and all aspects of new digital marketing related to building a business or brand online.
His presentation will look at how the internet has evolved, and why absence from social media and digital marketing encourages negative road safety content and sentiment to permeate the web.
Mick will demonstrate how social media can be leveraged to project and amplify positive road safety messages which “swamp” negative chatter with healthy debate and general public engagement.
He will demonstrate in (laymen’s terms) how to unite all current public facing road safety online resources with a new easy to manage “Super-Digital-Strategy” capable of raising the profile of road safety within today’s restrictive budget and security sensitive climate.