Knowsley Council has teamed up with Liverpool Football Club to highlight the dangers of driving the morning after drinking alcohol.
The campaign has been launched in the run up to the 2018 FIFA World Cup, when many fans will enjoy a few drinks as they watch the football.
The campaign was launched with players from Liverpool’s Under 18 side (pictured), who took part in an interactive session aimed at highlighting the effect that alcohol can have on people’s reactions.
Knowsley Council’s road safety team says while most drivers wouldn’t even consider getting into their car and driving after drinking alcohol, there is a real risk that people may still be over the limit, or unfit to drive, ‘the morning after’ – because it takes a lot longer than most people think for alcohol to pass through the body.
Cllr Tony Brennan, Knowsley Council, said: “The aim of this campaign is to make people think about how much they are drinking if they are planning to drive the following morning, as they may still be over the limit or unfit to drive.
“We are encouraging drivers to be aware of how long alcohol stays in the system so they can enjoy the football without putting lives at risk on our roads the next day.”
The campaign is supported by the Merseyside Road Safety Partnership which includes five local councils (Sefton, St Helens, Wirral, Liverpool City and Knowsley), Merseyside Police, Merseyside Fire and Rescue Service, Merseytravel and Highways England.
Paul Mountford, Merseyside Police’s lead for drink and drug driving, said: “Merseyside Police will be conducting numerous roadside operations and breath and drug testing hundreds of drivers across Merseyside throughout this campaign to ensure that drivers understand the principles of this campaign – that the only safe drink drive limit is zero.
“Many drivers are unaware that even a small amount of alcohol may affect their driving ability, placing them at an increased risk of a crash and arrest.
“They may be arrested for ‘drink driving’ even if they pass a breathalyser if the officer considers them to be unfit.
“This is particularly relevant the following day when many will not consider their driving fitness after a night’s sleep.”
Phil Roscoe, head of education and welfare at Liverpool FC, said: “The session with the road safety team was really interesting and helped raise awareness of the effects that alcohol can have on your body, even the morning after having a drink.
“The message from the campaign is relevant at any time of the year, but it is particularly important to in the run-up to the World Cup.”