Lancashire Constabulary has launched a billboard and poster campaign featuring images of a naked police officer, and an officer dressed as a clown, in a bid to make road users more aware of motorcyclists.
The headline on the posters asks: “What do I have to do to get you to notice me?”
The campaign conveys the message that people would notice a biker if they were riding naked or dressed outrageously, but that other road users should look out for them at all times.
The billboards are located across the county and posters are being placed in petrol stations, car parks and motoring shops. Banners have also been produced for display on road bridges.
Chief inspector Debbie Howard, head of road policing in Lancashire, said: “This campaign has been developed to educate other road users on the importance of being aware of motorcyclists. It aims to increase awareness among road users of the need to be aware of bikers when driving.
“The posters are something different to what we have done in the past but we felt that this was a good way to get our message across.”
Councillor John Fillis, Lancashire County Council, said: “The evidence suggests a substantial proportion of accidents involving motorcyclists happen because another driver has made a manoeuvre without seeing them.
“This campaign is vital to remind drivers to ‘think bike’ and to ask motorcyclists to consider whether there’s more they could do to make themselves visible and therefore safer.”
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