Delegates attending The National Road Safety Conference 2012 will be provided with an insight into ‘human factors’ and their role in road crashes.
The conference is being hosted by Road Safety GB London Region at the Britannia International Hotel, Canary Wharf, 14-15 November. The event is co-sponsored by Colas, RedSpeed International, Alcolock UK and AA DriveTech.
Dr Martin Langham, managing director of User Perspective, will discuss ‘human factors’, the study of how humans deal with the complex built environment. This discipline, which spans engineering and psychology, has been around for 70 years and the main lesson learnt to date is that humans have considerable mental and physiological limitations.
Dr Langham will explain that evidence shows that 95% of crashes are caused by human error – but that road safety officers are generally not trained in psychology or human engineering. His presentation is designed to equip a road safety officer with the ability to look at a site of multiple accidents and understand what can be done effectively and within budget to prevent incidents – “without resorting to posters, leaflets or banners!”.
Dr Langham’s company, User Perspective, provides human factors research and development services to UK and overseas Governments, major transport providers, and industry regulators. The company provides forensic investigation services to almost all UK police forces, major legal firms, and the royal coroner, as well as providing behavioural research and investigation services to HM Government and the Ministry of Defence.
The cost of attending the two-day conference starts at £85 per day for day delegates and £295 for residential delegates.
Dr Langham is one of a wide-ranging array of speakers already confirmed to present at the conference. Click here for details of other confirmed speakers, or click here for more general information about The National Road Safety Conference 2012.