Road Safety GB members are keen on the idea of the organisation producing campaign resources centrally, which can then be used by teams in their local areas.
The idea has been mooted in the light of the reduced amount of national road safety campaign activity under the THINK! banner, as a result of massive budget cuts at the DfT.
A survey of road safety team leaders around the country confirmed there is an appetite for Road Safety GB to develop ‘national’ campaign resources for its members to use. 92% of respondents considered the idea to be either ‘excellent’ or ‘good’.
When asked what themes team leaders would most like to see covered, ‘young driver safety’ came out top with 59%. This was followed by ‘occupational road risk’ (41%), with ‘mobile phone/in-car distractions’, ‘older road users’ and ‘powered two wheelers’ all polling 39%.
The big challenge for Road Safety GB is how to fund developing such campaigns.
While almost 90% of respondents say they would use the campaign if the creative element could be provided free of charge, less than half (40%) said they would be in a position to pay for additional materials, while 50% were unsure (probably because of current budget uncertainties).
James Gibson, Road Safety GB press & PR officer, said: “We are very aware of the current challenges that the THINK! team faces in terms of funding available for national publicity campaigns and resources.
“Because of this, it is certain there will be many road safety user groups and themes that will not be covered at all by the THINK! campaign in 2013/14.
“We are exploring the possibility of Road Safety GB producing campaigns and resources to plug the gaps left by the THINK! campaign.
“Our members support the idea in principle and we certainly have the expertise to develop and manage campaigns – we must now see if we can find a way of funding this idea if we are to take it forward.”