Employers encouraged to ‘tune in’ to road safety

12.00 | 22 March 2013 |

Brake has unveiled the dates for Road Safety Week 2013 (18 – 24 November) and is urging employers to use it to raise awareness of road safety among employees.

Now in its 17th year, the theme for Road Safety Week 2013 is ‘tune in’, and the aim is to encourage everyone to give the road their full attention.

Brake says that the week is a great time for organisations to run awareness-raising activities that promote a road safety culture among employees, or to launch policies and initiatives aimed at reducing crashes and/or promoting sustainable travel.

It also provides organisations with the chance to engage the community in road safety as part of CSR activities.

Julie Townsend, Brake deputy chief executive, says: “Last year hundreds of organisations got involved in Road Safety Week, running a range of activities to promote life-saving awareness among staff, customers and the community.

“We hope to see even more taking part this year, because organisations can make a big difference in promoting responsible road use and preventing terrible crashes and casualties.

“Organisations can really benefit from getting involved – by getting fleet safety and sustainable travel initiatives off to a flying start, educating employees on keeping safe, and gaining positive publicity.

“This year we’re particularly appealing to employers to help get the vital message out about tuning in to road safety and avoiding distractions at the wheel. The Road Safety Week website is full of ideas: log on to register for an e-action pack and start considering how you’ll get involved to help save lives.”

For more information contact Rich Andrew on 01484 550054.


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