The next phase of the AXA RoadSafe schools’ campaign, which is designed to improve road safety around schools across the UK, has been unveiled.
The campaign aims to “help road safety officers identify high-risk areas around schools in their local area, and to harness community support to find ways to improve children’s education and reduce risk”.
The campaign is a collaborative initiative led by AXA working with organisations including RoadSafe, Road Safety Analysis, Brake, The Good Schools Guide, The Children’s Trust, Colas and CAPT.
The first element of the campaign, the ‘Facts about road accidents and children’ report, was published in June 2013. The report aimed to “identify ways to improve road safety standards for children, rather than simply highlight the issues”.
The next element of the campaign is described as “the UK’s first and only road safety index that is centred on schools”.
Working in partnership with AXA, Road Safety Analysis has analysed more than 1.2 million pieces of data for 30,000 schools to reveal the total number of collisions, child casualties, pedestrians casualties, cyclist incidents and those injured as passengers in a vehicle, in a 500m diameter around every school.
The index will be made available to the public at the end of this month, but AXA and RoadSafe are keen to involve RSOs in advance of its publication.
In a letter to road safety officers published on 8 August, Adrian Walsh, director of RoadSafe, said: “We have identified many local school areas in your authority’s jurisdiction which have high-risk roads in their immediate area.
“As such, we want to share our findings with you in full and discuss how we can work with you and other partners to present the data in a way that benefits your local safety plans.
“As no one knows your local area better than you, the campaign’s findings will most certainly be of interest to what you already know about certain roads and areas.
“We hope that the index will help parents, schools and local road safety officers to work more effectively together and if necessary to push for additional funding, or new initiatives and infrastructure improvements to address specific road safety issues around individual schools.”
For more information contact Andrew Pink on 020 7785 7383 or Sean Williams on 020 3176 4994.