Brighton & Hove’s road safety team is running a campaign to remind all road users of the consequences of “failing to look properly”.
“Share the Roads, Share the Responsibility” warns pedestrians, drivers, cyclists and riders that the biggest cause of collisions on Brighton’s roads is people failing to look properly.
The campaign suggests that the reason for this is because “often we are thinking about other parts of our lives when using the roads and are unaware of what is happening around us, so don’t judge risks effectively”.
The campaign also says that physical distractions, such as phones, headphones and sat navs, can also take people’s focus away from the road.
The campaign goes on to say that the majority of collisions happen within five miles from home or work, and that the “roads are the most risky environment most of us will be in each day”.
For more information contact Keith Baldock, Brighton & Hove’s road safety officer, on 01273 292258.