Suffolk campaign delivers ‘share’ message to cyclists and drivers

12.00 | 3 June 2014 | | 3 comments

Suffolk’s road safety team has launched a bus poster campaign designed to encourage cyclists and drivers to share the county’s roads.

The campaign, Let’s Look Out for Each Other, is based on the DfT THINK! campaign of the same name which first launched in September 2012.

During the summer months, the Suffolk Road Safe bus will tour the county sharing information with car drivers and cyclists and giving away free blind spot mirrors and bike bells.

20% of adults in Suffolk cycle at least once a month – 5% above the national average – and on average four cyclists are injured in the county each week, with almost three killed or seriously injured every month. Driver error has been attributed to 68% of all collisions on Suffolk roads.

Graham Newman, Suffolk County Council’s cabinet member for roads, planning and transport, said: “Sharing the road can sometimes lead to different road users getting frustrated. We must see each other as equal, each with responsibilities for sensible and safe behaviour.

“Cyclists are entitled to use roads with the same expectation of safety as a car or lorry driver takes for granted.

“With a growing number of cyclists taking to Suffolk’s roads, we must continue to take the issue of cycle safety extremely seriously.”







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    “cyclists always overtake on the right” not a very clever sign, especially if a driver takes that as the literal truth…

    Niel, Soton.
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    All the advice that I have read could be applicable to motorcycles. One has to agree that the dangers are the same when it comes to town riding. By that I mean traffic and a lack of understanding the obvious dangers by the rider and other drivers.

    I have issue with the bus and the advice to overtake on the offside as most cyclists will be riding nearer the kerb rather than out in the road as a motorcyclist generally is or should be.

    In slower moving traffic cyclists, to my observations, overtake or filter on the inside, that’s where there may be a cycle lane or not. Or they take to the pavements and make progress without the concerns and danger of other road users, that being other traffic.

    bob craven Lancs
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    Do you have any information on pedestrian injuries? My concern is that would be cyclists will be put off if they see data that makes on road cycling appear overly dangerous. Also, equal we may be – BUT pedestrians and cyclists are far more vulnerable. Driver duty of care must also be stressed.

    Sarah Wood, Farnborough, Hants
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