A new festive drink drive campaign reminds drivers that it is all too easy to fall from a responsible and highly regarded member of society to a convicted drink driver – in the flash of a blue light.
The campaign, created by the Morning After team, is available for road safety teams to purchase and use over the 2014 festive period.
It is intended as a reminder to drivers who are normally responsible, not to risk a drink drive conviction by driving after having an alcoholic drink – or the morning after a heavy drinking session – particularly during the festive period when many people drink more than they normally would.
The campaign targets both male and female drivers, picking up on a report published earlier this year which highlighted a “growing problem” with women drink driving. The report, ‘Women and Alcohol’, suggests that road safety messages should emphasise that drink driving is not just a male problem.
The campaign artwork is available immediately for road safety teams to purchase from £395 plus VAT. Contact Sally Bartrum on 01379 650112 to order or for more details.