THINK! has launched a new burst of its cyclist ‘Safety Tips’ campaign to coincide with the time of year when the number of cyclists increases as the days get longer, and cyclist KSIs rise.
The campaign targets both cyclists and drivers with a series of practical tips to advise and remind both groups of the rules of the road, and the positive actions they can take to help reduce the number of collisions.
The campaign previously ran in autumn 2013 and spring 2014 in five cities where there are a high number of cycling KSIs: Cambridge, Bristol, Leeds, Manchester and Birmingham.
This time round the campaign will run in the same five cities plus a further seven cities where cycling KSIs are also high – Southampton, Newcastle, Portsmouth, Bradford, Kingston upon Hull, Brighton & Hove and Liverpool.
The advertising will run 2–29 March on roadside locations and bus backs in a bid to remind drivers and cyclists at the point of action – when they are driving or cycling.
The campaign resources are available for road safety officers to order from the THINK! online shop.