Re-run for ‘Never too good’ campaign

12.00 | 16 March 2015 | | 1 comment

A THINK! campaign to encourage riders to take further training, first launched in September 2014, is being given a second airing this month.

In the campaign, titled ‘Never too good’, Chaz Davies and Alan Davies, World Superbike rider and comedian respectively, are joined by eight regular riders recruited through the THINK BIKER Facebook page and Motorcycle News magazine.

The riders are filmed completing a further training course that covers the key principles of advanced riding, including using a planned system of riding, positioning, speed and observation.

The campaign comprises four films including ‘Back to School’, ‘Look, Lean and Roll’ and ‘Roadcraft’ which are running on the THINK BIKER Facebook page and on YouTube.

Speaking when the films were first launched, Chaz Davies said: “You really are never too good to be a better rider – it’s as simple as that. I’ve been working for 15 years to try and be better on the track and it’s got to apply on the road as well. There are so many more variables on the road. You never know what’s around the corner, so to try and improve your skills is the only way to live up to that slogan.

“The training really got me thinking. The instructors pre-empted every situation that I spotted a couple of seconds later. It really showed me the importance of being one step ahead and reading the road.”

As a further incentive for riders, THINK! has negotiated a £14 discount off the IAM Skills for Life course and 5% discount off the RoSPA Advanced Rider test fee. Both discounts are valid until 31 July, and to claim them riders should quote ‘THINK’ when booking.


Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

Report a reader comment

Order by Latest first | Oldest first | Highest rated | Lowest rated

    As was said last year it seemed a bad time to bring something like this out as it was effectively near end of motorcycle season. I hope that it will now meet a receptive audience and have an effect.

    Bob Craven Lancs….Space is Safe Campaigner
    Agree (0) | Disagree (0)

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.