Transport for London (TfL) has renewed an existing contract with Ten Alps Communicate to produce digital multi-platform road safety educational materials for pre-school children in London.
The £3.5m contract award follows a competitive tender process.
The programme, “The Children’s Traffic Club London”, will reflect the diversity of London in its design. It features a range of animated characters designed to appeal to children aged 3-5yrs, and to educate them in all aspects of road safety and encourage active travel such as walking and cycling.
Commenting on the contract win, Bharti Bhikha, managing director at Ten Alps Communicate, said: “The Children’s Traffic Club London is designed to reduce the number of road casualties in the city by developing and influencing attitudes and behavioural changes in a positive way.
“The campaign is the biggest of a number of digital educational programmes we are now managing and it anchors our business for the next few years.
“TfL praised the creativity, design flair and digital expertise we demonstrated in our pitch to work with them.”