A new partnership has been launched to campaign for the use of ‘life-saving’ technologies which it claims will help prevent vehicle collisions.
Launched to coincide with the publication of the latest World Health Organisation Global Status Report on Road Safety, #STOPTHECRASH is a partnership led by Global NCAP with support from organisations including Bosch, Continental and Thatcham Research.
The partnership has been launched in support of the UN’s Global Goals and the Decade of Action for Road Safety, and will focus on promoting three safety systems which it says have a ‘proven real world effectiveness’: ‘Electronic Stability Control’ (ESC), ‘Autonomous Emergency Braking’ (AEB) and ‘Anti-Lock Brakes for Motorcycles’ (ABS).
#STOPTHECRASH will also highlight the importance of tyre safety, in particular tyre pressure and adequate tread depth.
Global NCAP argues that today’s crash avoidance technologies are “capable of preventing many types of vehicle collision before they happen”. The safety organisation points to worldwide studies which confirm the effectiveness of ESC in reducing fatalities in single vehicle crashes by as much as 40%.
David Ward, secretary general of Global NCAP, said: “Today safety technologies can prevent crashes altogether rather than just protecting people when one occurs. Our new partnership supports the UN’s Global Goals and the ambitious target to halve road deaths by 2020.
“That is why we want all new cars to be equipped with ESC and are strongly promoting automatic braking and anti-lock brakes in motorcycles. These life-saving technologies will help reduce the toll of more than 3,000 people killed every day in crashes on the world’s roads.”
Peter Shaw, chief executive of Thatcham Research, added: “As a worldwide centre of excellence in testing and evaluating crash avoidance and autonomous driving technology, Thatcham Research is proud to be a founding partner of the Stop the Crash campaign.
"Active vehicle safety systems such as ESC and AEB can prevent thousands of potential crashes across the world. By highlighting these technologies to consumers and policy makers, Stop the Crash will help accelerate their adoption and ultimately save lives.”