Road safety schemes acclaimed at Young Driver Awards’ ceremony

12.00 | 21 April 2016 |

Six road safety initiatives were recognised at the 2016 First Car Young Driver Awards ceremony which was held during the Young Driver Focus 2016 event on 20 April.

Now in its second year, the awards’ scheme recognises the efforts of road safety professionals to reduce casualties among young drivers.

Sponsored by Road Safety Support (RSS), the 2016 awards were presented by James Evans, founder of FirstCar, and Med Hughes, executive director of Road Safety Support.

The best new scheme award went to Bournemouth Borough Council (below) for the Life Drive programme which provides enhanced theory and practical driver training for 17-25 year olds who have already passed their test, to help them understand why collisions happen and how to avoid them.

The sustainable intervention award recognises schemes with a long-term commitment from management, coupled with sufficient human and material resource and a contingency strategy that will maintain the programme. The award went to The Honest Truth, a charity working in partnership to improve road safety, using the idea that ‘small changes save lives’.

The private sector initiative was awarded to the RED Driving School for Road Brain Trainer (RBT) which has benefited more than 34,000 RED learners. A study has shown that RBT users have more professional training and pass their practical driving test with fewer attempts. 

The partnership scheme award recognises initiatives which involve other organisations or individuals in development and delivery, and incorporates a wider community involvement. The award went to Fife Council for Safe Drive Stay Alive, an annual multi-agency road safety event. 

The education and training initiative recognises schemes that provide education or training within a classroom setting, in or on a vehicle, in a simulator or real-world setting. The award was presented to Transport for Buckinghamshire for Get in Gear, a post-test course which gives new drivers the ability to evaluate their own driving and make safer driving choices.

The best young driver campaign went to Kent County Council for ‘Don’t Let Drugs take the Driving Seat’, which raises awareness of the impairment that substances have on driving ability.


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