The Morning After campaign has issued ‘a timely drink drive reminder for footy fans’ with less than two weeks to go until the start of Euro 2016.
With levels of alcohol consumption by fans set to rise during the tournament, the Morning After Euro 2016 campaign aims to educate how long it takes for alcohol to pass through the body.
Morning After says while the dangers of drink-driving are well-known, some drivers are still unwittingly getting behind the wheel while still over the limit the ‘morning after’.
Data from the Government’s THINK! campaign revealed that in 2013 an estimated 740 reported drink drive collisions took place in the morning, and around 5,500 people fail breath tests between 6am and midday every year.
The THINK! research also found that 58% of those surveyed (800 drivers) would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning – with only a third (33%) aware they could still be over the limit.
Supported by a number of local authority road safety teams, Morning After’s Euro 2016 campaign will have a social media presence, using the hashtag #AvoidThePenalty, and will be promoted via the campaign Facebook and Twitter pages.
For the first time, the campaign will also use the crowdspeaking platform Thunderclap to propel its message across the internet. Click here to show your support.
Simon Rawlings, Morning After campaign manager, said: “With England, Wales, Northern Ireland and the Republic of Ireland all involved this time round, Euro 2016 looks set to capture the imagination of a vast audience across Great Britain and Ireland.
“Friends and families will come together at home and in pubs and clubs to enjoy the matches and, in many cases, a few celebratory drinks.
“Our campaign aims to provide a timely reminder of how long it takes for alcohol to pass through the body, in a bid to help motorists avoid unwittingly driving while over the limit the ‘morning after’.”
Any local authority interested in participating in the campaign should contact Simon Rawlings for costs and more details.