Ahead of the UN Global Road Safety Week, the World Health Organisation (WHO) is encouraging local authorities to host ‘Slow Down Days’, and has teamed up with 20’s Plenty to help them organise such an event.
Taking place 8-14 May 2017, the bi-annual UN Global Road Safety Week is timed to coincide with the anniversary of the launch of the Decade of Action for Road Safety on 11 May 2011.
This year it focuses on speed, and encourages drivers to pledge to #SlowDown. The week will set out to ‘increase understanding of the dangers of speed and generate action on measures to address speed, thereby saving lives’.
WHO says that speed contributes to around one-third of all fatal road traffic crashes in high-income countries, and up to half in low and middle-income countries.
Described as a key component of the week’s initiatives at a local level, Slow Down Days see activities organised on the streets of towns and cities as a way of promoting slower speed limits.
WHO says Slow Down Days provide an opportunity for organisers to show that slower speeds can not only save lives, but also deliver additional benefits for individuals, communities and governments by improving the ‘liveability’ of communities.
To help spread the message across the UK, WHO has teamed up with 20’s Plenty to create a new toolkit – providing step-by-step guidance and practical ideas for engaging the public and drawing the attention of the media.
The guidance includes information on organisation, including providing sample ideas and locations, how to promote it through communications and visuals and other important documents such as sample risk assessments.
Want to know more about speed and road safety?
Online library of research and reports etc – visit the Road Safety Knowledge Centre
Key facts and summaries of research reports – visit the Road Safety Observatory