Road safety teams are being invited to participate in the latest ‘Morning After’ campaign which will deliver a drink drive reminder to those attending music festivals, weddings, BBQs and parties during the coming summer months.
Founded in 2006, the Morning After campaign reminds motorists that it takes a lot longer for alcohol to pass through the body than most people think, and highlights the risk of unwittingly driving while still over the limit the morning after drinking alcohol.
The campaign website received more than 800,000 page views in 2016 and the Morning After calculator app, launched in 2015, has received more than 23,000 installations on iPhone alone.
The summer 2017 campaign resources include a ‘summer festival’ poster, summer night out poster, A6 postcards and a wallet sized drink drive information card.
Road safety teams and other organisations that buy into the campaign will receive the resources in electronic format, personalised to carry their logo/brand and contact details, along with the app to use on their website.
Data published by the Government’s THINK! campaign shows that around 5,500 people fail breath tests between 6am and midday every year.
In a survey of 800 drivers carried out by THINK!, 58% of respondents said they would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning – with only a third (33%) aware they could still be over the limit.
Simon Rawlings, Morning After campaign manager, said: “There are dozens of music festivals all over the UK during the summer months, many of which draw huge crowds.
“Many festivalgoers are likely to consume large quantities of alcohol over two to three days and then quite possibly drive home the morning after the event.
“But it’s not only people attending festivals who are susceptible to morning after drink driving; during the summer months large amounts of alcohol are often consumed at weddings, BBQs and evening parties.
“Our campaign highlights the issue of morning after drink driving in an informative and non-threatening manner, and helps people make an informed decision as to whether they will be safe and legal to drive the morning after drinking alcohol.”
Want to know more about drink-driving and road safety?
Online library of research and reports etc – visit the Road Safety Knowledge Centre
Key facts and summaries of research reports – visit the Road Safety Observatory