New programme sets out to ‘change attitudes’ to road safety

12.00 | 23 August 2017 |

A new programme has been launched in a bid to improve the safety of pre-drivers and newly qualified young drivers by presenting road safety in a ‘contemporary and informative’ way.

The C.A.R.S (Changing Attitude on Road Safety) programme has been developed by the AA Driving School and the British School of Motoring (BSM) in response to feedback from schools, parents and young people regarding the ‘lack of engagement and education’ around the issue of road safety.

It aims to encourage young people to discuss, influence and change the behaviour of themselves, their peers and family for the better when using the road.

The programme website features four young people ‘that you don’t want to have teaching you anything to do with how you drive’. The four drivers are described as ‘reckless, dangerous, and most of all stupid’ for their driving behaviours.

C.A.R.S includes an ‘interactive and engaging ‘Fatal Four’ workshop’ which focuses on the ‘four main behaviours’ that contribute to young people being killed or seriously injured on UK roads: speeding, drinking and driving, not wearing a seatbelt and using a mobile phone while driving.

The C.A.R.S website says: “By attaching a personal element to these behaviours and combining the use of modern technology, interactive activities and social media, we want young people to engage with the characters to help influence them to improve their behaviour and prevent the dangerous consequences of their actions.

“Unlike other road safety workshops, the learning doesn’t stop there. The C.A.R.S programme uniquely enables the learning to carry over into real life experience with theory and hazard perception and practical driving modules.”

Students, teachers and parents are encouraged to use the C.A.R.S website and app to upload their own comments, photos, videos and stories relating to road safety and learning to drive.

Category: Young drivers.


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