The DVLA has today (3 Nov) launched a new campaign warning drivers that their vehicle will be taken away if it is not taxed.
While 98% of vehicles on UK roads are taxed, the DVLA says it is currently clamping or impounding around 10,000 untaxed cars every month.
The campaign will run throughout November and uses the hashtag #TaxItOrLoseIt to remind drivers to ‘do the right thing’ and tax their vehicle when it’s due.
The campaign is supported by the RAC, who say the owners of untaxed, and therefore uninsured, vehicles are ‘a nuisance to society’.
Featuring a hand painted, clamped car made out to appear transparent, the advert’s message to tax dodgers is clear – ‘even if you think you’re invisible to DVLA, you’re not – tax your car or risk losing it.’
The campaign is running on radio, catch-up TV, online and in newspapers.
Oliver Morley, DVLA chief executive, said: “This campaign targets those who break the law by not taxing their car. While the overwhelming majority of vehicles on the road are licensed correctly, it is only right that we take action against those people who think they can get away with it.
“The law is clear and so are the consequences – if you don’t tax your car, you risk losing it.
“The fact is it’s never been easier to tax your car. Our online system is available 24 hours a day and with Direct Debit you can choose spread the cost over the year; there really is no excuse for skipping vehicle tax.”
Simon Williams, RAC spokesman, said: "It’s good to see the DVLA publicly warning motorists that they will be caught if they don’t tax their vehicles.
“The owners of untaxed, and therefore uninsured, vehicles are a nuisance to society and the more that can be done to clamp down on these law-breakers the better.”
Category: General news.
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