National Conference: session will focus on behavioural change techniques

12.00 | 19 September 2017 |

Delegates at the 2017 National Road Safety Conference will hear experts discuss behavioural change techniques (BCTs), and how they can be deployed in road safety interventions.

The two-day annual conference, Road Safety GB’s flagship event, is being held in Manchester on 14-15 November. More than 260 people have already registered to attend, and final numbers look set to once again exceed 300. Fewer than 20 residential delegate places remain available, so anyone thinking of attending is advised to book as soon as possible.

The BCTs session takes place on day two (15 Nov, 09.45-11.15), and will open with three presentations looking at how BCTs can be deployed in road safety interventions. This will be followed by two practical examples showcasing their use in an intervention aimed at young drivers, and another for KS1 pedestrians.

Ian Edwards is an independent road safety consultant who has developed and delivers several of Road Safety GB’s Academy courses, including the Foundation and Behavioural Change course.

Ian’s presentation will provide simple guidance that practitioners can use to inform the development of a road safety intervention, based on Road Safety GB’s new two-day Behavioural Change Course.

Dr Fiona Fylan, Brainbox Research, is a health psychologist who specialises in understanding the decisions that people make that affect their health and wellbeing, and how to help people make more appropriate or less risky decisions.

Fiona’s presentation will outline a new guidance report she has authored on behalf of the RAC Foundation, which includes 10 steps for road safety practitioners when developing an intervention – from defining the problem to evaluating.

Deirdre O’Reilly recently joined Highways England to lead a team to deliver social research and behavioural change, with a particular focus on road safety.

Building on a ‘think piece’ published earlier this year and titled ‘Paving the way’, Deirdre will look at behaviour change in road safety from a range of perspectives; reflecting on the dynamic interactions between individuals and groups as well as the importance of social, cultural and physical contexts.

Dan Campsell, Road Safety Analysis, is an experienced marketing and communications professional, who is a regular contributor to National Conference and other road safety events.

Dan will present a case study which successfully deployed an alternative to the traditional ‘fear- appealing’ approach often used in pre-driver road safety education.

The final speaker of the session is Robin Wythe, who has spent the last two and a half years working as a road safety officer at Telford and Wrekin Council.

Robin’s presentation will outline the use of behavioural change techniques in a KS1 pedestrian training intervention comprising a classroom based teaching session followed by practical coaching sessions. The intervention uses freely available resources and could be easily replicated.

2017 National Road Safety Conference

The 2017 National Road Safety Conference is being held at the Radisson Blu Hotel, Manchester Airport on 14-15 November and is co-sponsored by Colas, Jenoptik Traffic Solutions UK and Insure The Box.

The main conference agenda also includes sessions focussing on: ‘the big picture’ – national stakeholders; public health, sustainability and active travel; driverless cars; Question Time; and topical topics.

In addition to the main conference agenda there will also be a ‘Fringe’ programme and ‘Pick my brains’, an optional session at the end of day one.

Fewer than 20 residential delegate places remain available, so anyone thinking of attending is advised to book as soon as possible.

Click here to register to attend, or for more information contact Sally Bartrum (delegate registration and exhibition) or Nick Rawlings (speakers and agenda) on 01379 650112. 

Categories: RSGB News, Events.




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