New alliance will ‘empower everyone in the UK to cycle confidently and safely’

10.51 | 24 April 2018 | | 3 comments

Two established cycle training companies have joined forces to create what is claimed to be the UK’s largest cycle training group.

The new arrangement will see BikeRight! become part of the Be Confident Group in a move to designed to provide ‘consistent, quality training’ throughout the UK, and to give children and adults the ability to ride their bike ‘safely and with confidence’.

The deal will give Be Confident Group, owner of the London-based training provider Cycle Confident, access to further geographical reach through BikeRight!’s operations in the Midlands and North of England.

BikeRight! will continue to operate as an independent brand, managed by the Be Confident Group.

Cycle Confident was established in 2008 by David Showell in order to ‘empower more people to ride bicycles in London’ and make cycling safer in the Capital. The company currently has 17 permanent employees and more than 200 freelance cycle trainers.

BikeRight! was founded by Liz Clarke in 2000 and has more than 70 employees. The company’s outgoing management team, Liz Clarke and Jo Somerset, will work closely with the Be Confident Group team to ensure a smooth transition.

David Showell, chief executive, Be Confident Group, said: “BikeRight! is a fantastic company which has had significant success in delivering cycle training services in areas such as Manchester, Liverpool, Birmingham and Bradford.

“It’s the perfect complement to our current London-based services, delivered through Cycle Confident. We’re looking forward to working together, sharing our knowledge, business processes and passion for safe cycling.

“By bringing BikeRight! under the Be Confident Group umbrella, we’ll be able to deliver even more quality training at scale, helping achieve our mission of empowering everyone in the UK to cycle confidently and safely.”

Liz Clarke, outgoing director, BikeRight!, said: “Jo and I are incredibly proud of the work our team has done over the last 18 years.

“Before leaving the cycle training industry we wanted to make sure the company we’ve worked so hard to build was in safe hands, and we believe we found the best possible partner with Be Confident Group.

“David and the team will bring the additional skills needed to guide BikeRight!, on to its next stage and grow it into a mature business.”


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    National standards and other professional cycle training is good but both have one big drawback. It is expensive. I would rather see the school playground based classic cycle proficiency training done at 10 schools than a NS (or equivalent) cycle training scheme at 1 school.

    Guzzi, Newport
    Agree (2) | Disagree (2)

    No mention of Bikeability the real National cycle training organisation. This sounds like a return to the myriad of training organisations that had a myriad of training outcomes that were so confusing hence National Standards were introduced. Please don’t go back there.

    Road safety education always results in casualty reduction. Keep supplying it to EVERYONE and under National Standards. A bit like the Highway Code really! If it’s taught correctly to a recognised national level then the results will always be positive.

    tony taylor, Taunton Somerset
    Agree (0) | Disagree (0)

    I’ve not heard of these companies before. Perhaps someone could help the geographically challenged to understand that “empowering everyone in the UK” is a tad more than London, the Midlands and North of England?

    Pat, Wales
    Agree (15) | Disagree (0)

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